Brand Marketing Director at Girlfriend (Los Angeles) NOTES

Somebody who understands how to define a brand, understand an audience, and tell great brand stories that resonate with that audience, and draw more of that audience in.

  • Somebody who can effectively manage a team, including the creative team, and ensure we can do great work while staying lean and cost effective.

  • Somebody with a strong appreciation for and understanding of (1) Data, (2) How a marketing funnel works.

  • Somebody we feel confident can drive growth through the following at the least:

    • Social

      1. Engaging the social community (comments on our page, convos on other pages, dm's, etc)

        1. Developing content formats that grow our followers, grow our reach, and drive sales.

        2. Exploring content formats for other platforms we aren't on today.

        3. Promoting social shares

        4. Driven by content we create.

          1. Driven by purchases.

          2. Driven by

      2. Referral Traffic

      3. Press

        1. Continual press coverage + massively influential press coverage (NYT, etc)

          1. (This may or may not include affiliate relationships with press)

        2. Partnerships

        3. Execute a monthly on-brand partnership that lets us access other large audiences.

        4. Hero Executions

        5. What big things can our brand do

      4. Organic search

      5. Increasing our high conversion intent traffic from organic search (this is a tough one and we've sized the opportunity as small unless we want to consider content further up the funnel - which may be tough to win for).

      6. Direct Traffic

      7. Events, Pop Ups, etc

        1. Creative Hero Executions (Climate Change Documentary, etc)

 
 

Head of Production at Girlfriend (Los Angeles)

We are Girlfriend Collective, a startup that aims to not only make the best independent active and leisure wear, but to also lead the industry in social and environmental sustainability. Our products are made from recycled and sustainable materials, cut and sewn by a fair trade certified factory in Vietnam.

About the Position

Girlfriend Collective is looking for a driven, passionate, highly multifaceted apparel expert to lead Apparel Production. This key role will oversee and manage every aspect of our Apparel Production: sourcing, supply chain, fit, process, calendar, and vendor management, for all Apparel categories. At Girlfriend Collective, we believe in quality craftsmanship and thoughtful design; this role will have the opportunity to grow business while upholding Girlfriend’s high standards of beautiful, sustainable, and ethical apparel.


What You’ll Do 

  • Oversee and manage every step in the manufacturing and production process from sourcing, sampling, testing, and delivery (think: T&A calendar, fabric production, POs, protos, sample schedules, fit models, quality control, import logistics, and warehouse delivery).

  • Own, improve and manage the production calendar for multiple collections and launches happening simultaneously.

  • Ensure product specifications are communicated clearly and on time

  • Drive and support the best global offerings in respect to price, lead time, delivery, and quality

  • Approve all pre-production line items/submits/ test reports/PO’s for bulk production

  • Pull weekly reports on sourcing timelines and closely track the development process

  • Ensure tracking of bulk production by maintaining strong communication with both domestic and overseas factories and vendors on a daily basis

  • Partner with merchandising and planning to ensure adequate flow of goods relative to orders and anticipated re-order/speed to market criteria

  • Monitor factories to ensure garments are held to company’s quality expectation standards and maintain consistency from initial concept sample to bulk production; provide improvement solutions to team and vendors when encountering issues

  • Negotiate with vendors on target fabric/trim costs, leadtimes and minimums with mills and suppliers

  • Drive a quality focused, cost effective, flexible Production/PD strategy that supports various categories for the brand

  • Create and manage seasonal product development calendar with cross-functional partners for all deadlines including sketch review, fabric commitment, fit approvals, wash approvals, sample dates, production timing, and garment commit dates. Set and articulate expectations to ensure approval deadlines are being met

  • Maintain relationships with key vendors and maximize a speed to market domestic production strategy

  • Evaluate suppliers and create new vendor matrix

  • Evaluate the marketplace to identify and review applicability of key trends in manufacturing, fabrications and construction

  • Work closely with design partners to oversee the sample development process which includes sourcing, proto fit development, tracking and costing; troubleshoot issues that may impact pricing targets

  • Participate in fit sessions to ensure on-time pattern and comment release from technical design


What You’ll Need/Who You Are 


  • 7+ years experience in product development or apparel production 

  • Proficient understanding of the complexity of the product development life cycle, including: development, sampling, costing, packaging and production

  • Exceptional knowledge of product development and fabric sourcing

  • Great communicator, team builder with strong leadership skills; ability to work closely with Apparel Design, Technical Design, Merchandising, and Planning teams as well as with agents, factories and other external partners 

  • Extreme attention to detail, creative and critical thinking skills

  • Proficient in Excel, Google Apps, Microsoft Office

  • A team player and a strategic thinker who is passionate about sustainability 



Email adele@royalbraun.com 

 
 

Director, Story at Day One Agency (NYC)

Day One is a creative communications agency launched in 2014 by combining the best pieces of traditional public relations, digital & social media agencies.

Day One works with the world’s leading brands to shape, share & fuel stories that stop people in their scrolls. While some of their work is always-on content as the social AOR for a few major brands, by ignoring tradition, they also create campaigns that impact culture as well as business results. They represent a growing client roster including American Express, Nike, Chipotle, Bacardi, H&M, and Facebook.

Day One is in search of a new senior hire to lead ideation and direct our work as it relates to storytelling. We are a company obsessed with harnessing insights and new and varied channels to create opportunities for brands to connect with culture and make an impact. The Director, Story will act as a leader in defining how narrative and human understandings can come together with brand insights to help shape our campaigns—leading a team of writers and creative strategists.  

The role is a non-traditional one and the right candidate could come from a variety of backgrounds with at least 7-10 years of experience, potentially leading as a Copywriter at an agency, an Editor at a magazine, or having driven vision in-house at a brand.

The right candidate will be one who can act as a visionary, a content producer and an editor. You should have a proven track record for using stories to cultivate conversation, fluent in the digital and social story formats of today, and curious for the ones to come tomorrow. You’ll be a key component in defining how we Shape, Share and Fuel narratives that engage our audience and consumers—connecting them to our brand partners and clients through creative executions. This role would report to the VP, Story in New York.

Highlights


The ideal candidate will lead ideation and direct Creative Strategy work as it relates to storytelling. This role will act as a leader in defining how narrative and human understandings can come together with brand insights to help shape Day One Agency campaigns.


  • Partner with leads across the agency to integrate storytelling into all of our initiatives

  • Provide oversight on ideation, content strategy, and execution alongside production, communications and digital strategy leads

  • Stretch our team’s and our clients’ approach to creative executions

  • Bring fresh thinking and collaborative spirit to team when developing work

  • Build and nurture a team of creative and strategic minds

  • Take consumer insights and turn them into creative ideas

  • Multitask and prioritize workload with quick turnarounds

  • Present concepts and work closely with clients, applying creative solutions to strategic business problems

  • Iterate and evolve concepts with constructive feedback


Skills & Experience

  • 7-10 years relevant experience as part of a creative team

  • 2+ in a role overseeing a team and leading campaigns

  • Ability to take consumer insights and turn into creative ideas

  • Strong networks of freelance writers, makers and creative talent at the ready

  • Familiarity designing across platforms from digital to print to experiential

  • First-hand experience taking projects from concept to production

  • Ability to present concepts and to work closely with clients, applying creative solutions to strategic business problems

Schedule & Notes

  • Full time

  • Dedicated desk/workspace @D1A New York

  • Laptop provided

  • Tech Stipend to cover cell phone service / data

Compensation & Benefits

  • Competitive annual salary

  • 10% new business referral bonus*

  •  New hire referral bonus*

  • Fully sponsored health care coverage (vision, dental also offered)

  • TransitChek program, Life insurance, Long Term Disability available

Email Ben@RoyalBraun.com

 
 

Brand Marketing Director at Girlfriend (Los Angeles)

We are Girlfriend Collective, a startup that aims to not only make the best independent active and leisure wear, but to also lead the industry in social and environmental sustainability. Our products are made from recycled and sustainable materials, cut and sewn by a fair trade certified factory in Vietnam.



About the Position

The Brand Marketing Director will lead our brand marketing track. In this role you will be responsible for defining the brand, understanding the consumer, and telling great brand stories that resonate with that consumer. You will manage small marketing and creative teams to oversee  the strategy and execution for all brand-led initiatives to drive traffic and build community. This position will report to GM and will touch every communication channel. 


Our ideal candidate is a brand-first, highly adaptable marketer who can steward the brand across all key touch points but also has a strong appreciation (and experience with) data.  This role is a unique opportunity to own and evolve the brand awareness initiatives of a digitally native, direct-to-consumer brand (with some key wholesale relationships).





What You’ll Do

  • Brand Management: day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the GM and Digital Marketing Director. Collaborate with cross functional teams - from digital marketing and merchandiser to creative to aggregate insights and develop strategies and content to increase brand awareness (paid, owned, and earned).

  • Partnerships & Collaborations: develop on-brand marketing partnerships & collaborations, both ongoing and project based, as well as vet inbound partnership, sponsorship, and collaboration opportunities.

  • Influencer & Community Development: develop and rollout plans for building and fostering a community around the Girlfriend brand to generate word-of-mouth buzz and grassroots awareness.

  • Public Relations: secure and lead agency relationship and manage all press and media programs from briefing through to execution. 

  • Events & Activations: end-to-end management of brand events, activations, and sponsorships to increase brand awareness, foster community and support business goals.

  • Social Media: hire for and collaborate on the content, planning, strategy and growth of organic channels.

Responsibilities

  • Responsible for managing and communicating brand marketing strategy to grow brand awareness, drive traffic and maintain the brand message consistent throughout specific markets including ecommerce and wholesale and partnerships.

  • Own, manage and develop the marketing calendar ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact.

  • Manage the creative team on direction for all digital and physical assets.

  • Own clear & timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward.

  • Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.

  • Execute creative, campaign and content solutions from initial concept to release in the market (including collaborating on creative concepts, direction, on-set art direction, post-production, etc).

  • Work collaboratively with Site Merchandise and Creative teams to optimize site assets and customer site experience.


Qualifications

  • 5+ years strategic execution experience in a creative environment

  • Ability to collaborate well with others across the organization and thrive in a fast-paced and highly-fluid environment

  • Experience producing photoshoots and extensive knowledge of photographers, locations and studios

  • A true creative with an understanding and alignment to the Girlfriend visual language as well as a creative eye and genuine curiosity for innovative opportunities to connect with our community

  • Experienced in writing insightful briefs that guide teams to innovative work

  • Proven track record of successfully transforming brand strategy into creative strategy that guides successful in-market work

  • Experienced in and comfortable working cross-functionally with various key stakeholders 

  • Exceptional presentation skills with the ability to clearly articulate your rationale and evoke excitement with your recommendations

  • A comprehensive knowledge of activewear and fashion, including current trends, news, key figures, and market


Email Ben@royalbraun.com 

 
 

Creative Director at Imprint Projects

Imprint Projects is a post-advertising creative agency. 

 

Our mission is to replace advertising with cultural production and dialogue. We elevate the world’s most influential brands with cultural content, experiences, and community programming. Clients include global brands like Levi’s, Sonos, Virgin, and Google.

 

Community and culture is what we do, so a passion for music, art, design, fashion, technology, and social activism is important. With offices in Los Angeles, New York and San Francisco, our days are fast-paced and exciting, but the vibe is comfortable and collaborative. We take care of our people with great benefits and endless opportunities for growth. Leadership prioritizes simplicity, transparency, and humanity. 

 

The Creative Director leads creative on all projects in our Los Angeles office, from initial strategic concept to scalable creative solutions that work in the real world. You must be excited about executing concepts across a wide range of platforms at the leading edge of trends and emerging technologies.  

 

CLIENT WORK

 

  • Drive and elevate the creative process ensuring design and strategy is executed to brand and agency standards and within agreed timelines and budgets

  • Direct and manage the development and execution of creative concepts and deliverables for integrated marketing campaigns including experience and environment, photo/video and digital content, printed graphic matter and all copywriting and strategic messaging

  • Lead presentations of creative ideas to clients

  • Respond to client feedback; steward the creative integrity of projects

  • Lead brainstorms and creative pin ups

  • Lead the creation of proposals, presentations, creative briefs and treatments

  • Foster a collaborative environment where giving and receiving feedback is encouraged and productive

  • Oversee creative direction for photo and video shoots

  • Oversee creative direction for print and digital collateral, in-store installations and event activations

  • Keep up with latest best practices, trends and industry techniques to share ideas and knowledge with project teams and clients

  • Ensure that all work meets a high level of creativity, innovation and brand association

     

NEW BUSINESS DEVELOPMENT

 

  • Support Managing Director in developing creative for new business with current and new clients



PEOPLE

 

  • Lead, inspire and support the creative team

  • Manage creative team and assist in recruiting

  • Maintain ongoing relationships with freelancers

  • Lead Mid and End of year review process and employee growth plans; ensure a climate for growth and education

  • Inspire creativity, new ideas, and big thinking throughout team



OPERATIONS

 

  • Collaborate with Managing Director to identify long and short-term project needs and personnel resources and tools

  • Support the policies, practices, and procedures related to the company’s creative work

  • Lead all standing weekly Creative team meetings

  • Collaborate with Executive Producer in managing project resourcing for all designers and strategists

  • Work with CCO on design and implementation of all internal creative initiatives



REPORTING

 

  • Reports to MD

  • Leads the creative team

  • Direct reports: Sr. Designer, Sr. Strategist, Designers

  • Oversee freelance creative resources



SKILLS & EXPERIENCE

 

  • 10+ years experience in a creative execution role (at least 5+ years agency environment, at least 5+ in a creative leadership role)

  • Excellent writing skills

  • Strong design background; versed in design process and production methods

  • Excellent time management skills, demonstrated ability to organize, set and implement priorities

  • Comprehensive knowledge of emerging creative technologies

  • Comprehensive knowledge of best practices and experimental approaches in marketing and brand communications

  • Ability to scale ideas/solutions to budget, brand needs, timelines and environments

  • Experience working with clients, and building creative teams

  • Proven leadership skills — we want someone who can drive a project forward while fostering the talents of our creatives team

  • Master of Adobe software, primarily InDesign, Illustrator and Photoshop

 

 

Email Ben@royalbraun.com or please complete below.

 
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Creative Lead at Buffy

Here is the opportunity to take the lead from two top agencies, and direct at a brand with reliable backing that appreciates the value of good, taste-making creative.

Do for the comforter market what Casper did for mattresses, but then take it a step further to create a holistic lifestyle brand that believes in reimagining consumer products as comfier and better for the world. To start out, Buffy sets out to prove there is an easy way to make a big bedding decision - one that is cruelty-free and saves over a 1000 gallons of water per unit. This is not another brand going after the “sleep” market. Buffy is about comfort. Conscious comfort.

The CEO of Buffy and his family have been in the comforter business for 20+ years making luxurious products for brands ranging from Ralph Lauren to Bed, Bath & Beyond. Production is integrated and can be executed with a great deal of precision. The goal with Buffy is to attack the millennial market giving them a luxury product at an affordable price point.
 

YOU
 

  • Are a creative visionary who understands execution

  • See the creativity in growing a business

  • Possess an entrepreneurial mindset

  • Are creative and analytical


 

DO
 

  • You will build a team of creatives and lead with confidence

  • You will develop the systems and approaches for how the brand comes to life

  • You will orchestrate, nurture and inspire in the creation of a vision across varied executions (integrated campaigns, the digital flagship/web, experiential, etc)

  • You will ensure all creative efforts accurately represent business goals and maintain brand values

  • You will constantly explore opportunities to enhance, improve, and expand the brand


 

OPPORTUNITY
 

  • Be a story-teller who defines how the brand comes to life

  • Team building:

    • Short term, work with in-house senior designer and senior strategist, plus a team of creative freelancers

    • Long term, with an eye towards delivering top-notch brand creative, build and lead a larger full-time creative team

  • Join an experienced company with senior employees in-place across business development, growth marketing, operations and customer experience

  • Develop a brand’s story with a lead in by a few of the best design and creative agencies

  • Collaborate directly with the founders and participate in overall brand and business development decisions


 

CAREER
 

  • You are equally skilled at concepting as executing

  • You have 8+ years of graphic design and art direction experience within agencies, or a mix of agency and brand experience

  • You have a portfolio showcasing not only advertising, but branding, live and content solutions

  • Your work demonstrates the ability to ideate and execute strategies to support business initiatives with a focus on brand development and consumer engagement

 

LEADERSHIP
 

  • You possess a successful track record of tapping into the potential of creative teams to deliver work that is provocative and disruptive

  • You are an effective communicator and spirited leader; you inspire others to do their best work and are able to guide and persuade

  • You cultivate positive morale and address issues that dampen it

  • Your are able to recruit uncommon talent

 

Email Ben@royalbraun.com or please complete below.

 
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