Head of Marketing at Girlfriend

We are Girlfriend Collective, a Seattle-based startup that aims to not only make the best independent active and leisure wear, but to also lead the industry in social and environmental sustainability. Our products are made from recycled and sustainable materials, cut and sewn by a fair trade certified factory in Vietnam.



About the Position

Girlfriend Collective is looking a hands-on Head of Marketing to oversee Marketing, Brand, PR, Partnerships, and Digital efforts. As a key member of the leadership team, this position will help grow the brand and drive revenue. The ideal candidate is a leader with proven experience in high-growth brands and is used to working in a fast paced startup environment. You can successfully set high-level 90-day plans, while also jumping in with the team to get the job done on a granular level. You must be both analytical and be a fan of the Girlfriend Collective brand. You’re the perfect mix of strategist, leader, and doer.

What You’ll Do

● Define, develop, prioritize, and implement marketing initiatives in support of the company’s strategic imperatives in collaboration with leadership team.

● Drive customer acquisition, conversion, and loyalty/retention through development of high quality and efficient campaigns across existing and new channels, digital and non-digital, paid and non-paid (organic, affiliate, social, etc). Own the entire funnel.

● Hire, lead and manage a marketing team to meet company objectives. Build a results-oriented culture where creative ideas are supported by analytical testing decision-making.

● Ensure marketing creatives and messaging are in line with the brand and values.

● Manage all aspects of marketing such as planning, budgeting, KPIs, analytics and reporting.

● Accountable for top line growth across all channels.

● Manage relationships with agency partners, advisors and contractors holding them accountable for performance metrics.

● Partner with management team to architect and execute an integrated brand strategy and competitive positioning and messaging.

● Contribute to overall company strategy discussions.

● Build out metrics for NPS / brand affinity.

What You’ll Need / Who You Are

● 6+ years experience developing and executing scalable data-driven marketing initiatives, direct online acquisition experience required.

● Significant experience the areas of all aspects of marketing and brand building.

● Great communicator, team builder with strong leadership skills; ability to collaborate across teams.

● Experience hiring, managing and developing teams.

● Excellent proficiency with data and analytics. You make decisions based on numbers and can create actionable strategies based on their results.




 
 
 

Exec Director, Social Editorial

This position reports to the SVP Brand Creative for Sony Pictures Television (SPT). This new role will oversee all brand social and editorial that is created and executed through our global hybrid internal agency model within SPT. This role will evangelize the “One Sony” philosophy and establish the social editorial brand vision, voice, strategy for all Sony Pictures Entertainment (SPE) brands and IP that will be pushed globally from this centralized model while helping build infrastructure, pipelines and protocol across the Global Brand Management Group and Creative Centers around the world. The Executive Director will provide direction and strategy, build a global team, create efficiencies, outline capabilities, source appropriate talent that services various business units across SPT. 

 

This individual will have a breadth of talent ranging in various areas of expertise- editorial, social publishing, content, digital strategy, analytics and insights, communications, managing a social studio, etc. always with an eye towards future capabilities and opportunities. She/ he will be adept at spearheading new editorial, social, content and strategy endeavors within corporate environments and the nuances and complexities of international business practices. She/ he is adept at running an international team. 

 

Our vision as Sony is to fill the world with emotion through the power of creativity and technology. She/ he is a passionate advocate for collaborating across all Sony businesses and is the international liaison as it relates to everything social. She/ he is adept at creating business models across brand that can scale, eliminate inefficiencies, maximize capabilities and ultimately elevate and unify our Sony brand voice across the globe in order to strengthen and scale our presence in the market. We service a growing group of internal Sony Pictures Entertainment partners and projects including but not limited to Sony Pictures Television Studio, Distribution, Syndication, Franchise Marketing, all Sony Networks, Home Entertainment, Sony Global Marketing, Ad Sales, PR, Theatrical Marketing, Alliance Group, etc. She/ he works in partnership with VP Operations (VPO), VP Production (VPP) VP Creative (VPC) in new business development and business strategy and will pioneer a path for the businesses mentioned above who currently go outside for consultancy as well as collaborate with those businesses that currently have internal social teams.

   

 

Duties and Responsibilities


  • Pioneer a path leveraging the power of SPT Studios, Distribution and Networks in order to establish brand equity and awareness

  • Develop new communities of interest, tapping into global fandoms

  • Craft the editorial brand voice as it pertains to social publishing across Sony IP

  • Develop and execute global social strategy across platforms on behalf of IP

  • Adept at building infrastructure and pipelines that can scale globally

  • Adept at media planning as it pertains to marketing spend across global platforms and activations

  • Continuously analyze metrics and research latest social trends/ technologies to evolve the voice and strategy

  • Work closely with the team to build, deploy, track & optimize social media campaigns to successfully execute the defined strategy

  • Has a unique understanding of platforms across the globe and the cultural nuances needed to maximize these platforms

  • Collaborate with global Creative Centers (writers, designers, preditors, producers, operations, etc.) to create strategy and content that is shared amongst SPT businesses

  • Develop strong relationships working cross-functionally across showrunners, marketers, and business leaders to deliver social-based storytelling initiatives and campaigns

  • Leverage partnerships with social platforms and influencers to formulate unique opportunities

  • Be a key representative of Creative Center’s social initiatives, both to internal executives as well as external partners and key business leads

  • Assist SVP in department-wide resource assignments and planning (global staffing and budgeting) 


Work Experience Requirements

  • Seasoned leader with experience in an agency or publisher environment 

  • Established history of creating, launching and managing social first storytelling

  • Experience running social strategy and creative content campaigns 

  • Spearheaded social creative projects, management, staffing, and career development for teams both domestic and international 

  • Deep knowledge of digital platforms with ability to leverage relationships and create opportunities to collaborate in order to set the highest standard across our Sony portfolio of brands/ IP

  • Developed focus on shifting paradigms and cultivating a highly creative culture that will elevate the Sony brands and unify the portfolio and tent pole IP across the globe

  • Highly entrepreneurial, proven successes regarding ROI

  • Proven track record in change management and shifting corporate culture with the ability to inspire and mentor team members focused on new growth trajectory forging a path to new ways of thinking and doing business

  • Ability to collaborate cross functionally across multiple business verticals

  • Advocate who evangelizes our Sony brands and the parent company and can attract major talent and grow the organization to be creatively competitive within the current media landscape

  • Passionate about original, acquired and library content and global branding initiatives and breaking new ground

  • Grace under pressure with a strong sense of collaboration

Desirable Requirements

Ability to work flexible hours

Business acumen a must

Consultancy experience a plus

Knowledgeable about performance marketing 

 

 

Competency Assessment

Strong communication skills (written and verbal), time management, anticipation, teamwork, proactive problem solving, critical and strategic thinking, leadership, innovation, strong ability to multi-task and pivot

 

 

Additional Comments

In addition to having a passion for all types of content, this individual also has her/ his finger on the pulse of pop culture and social trends in design, marketing and advertising. She/ he is passionate about storytelling and audience and the elevation of these brands.She/ he is a skilled storyteller at heart. She/ he is able to move our business forward through strategic social creative and is interested in entering, creating and sustaining an informed dialogue with fans from existing platforms as well as discovering additional avenues to engage and sustain new audiences and fandoms.

 

 

Background on Creative Center (Culver City, Miami)

Creative Center is a global, hybrid internal agency that is a centralized hub for Distribution, Franchise, Syndication and Global Marketing, Home Entertainment, Global Networks, Ad/ Sales, Sony Pictures Television and Sony One Initiatives. Our focus is to service businesses across the globe within the Sony universe.

We are a design consultancy that brings best practices from the agency world into our corporate studio environment. We harness what’s relevant from both and blend within our model. We apply high-end creative, strategy and intimate knowledge about our brands to every engagement with a sense of urgency, efficiency and fiscal responsibility. We are built to be nimble and customize teams based on the various creative needs of our constituents.

We currently ideate and execute the 360 marketing campaigns for all original show launches, tent pole acquisitions as well as all B2B, B2C events for Sony Pictures Television. We are the on-air promotion group for the Global Networks business. We are the branding agency for global marketing designing and launching Sony Networks around the world and the global campaigns for those brands and One Sony Initiatives.

 

 
 
 

Art Director at Girlfriend (SEA)

We are Girlfriend Collective, a Seattle-based startup that aims to not only make the best independent active and leisure wear, but to also lead the industry in social and environmental sustainability. Our products are made from recycled and sustainable materials, cut and sewn by a fair trade certified factory in Vietnam.

● Grow with the company – develop and hone new skills wearing multiple hats in expanded roles

● Be part of a larger movement – our sustainable, ethically manufactured clothing is changing lives, the planet, and the way the world does business

Girlfriend Collective is looking for a driven, passionate, multifaceted Art Director to join our small team. This person should be a highly creative, technically proficient, and experienced content creator with a deep understanding of Girlfriend’s brand and aesthetics. You will own visual content and design across all mediums. Primary responsibilities will include graphic design for all print and digital marketing collateral, website design, and contributing to art direction for product and editorial photo shoots. The role requires the ability to co-conceptualize, design and execute across various initiatives all while maintaining a brand experience that is elevated, engaging, and cohesive. The ideal candidate is strategic with the ability to see the big picture but also has a discerning eye for craft and detail. This position takes direction from the Creative Director and the GM and works alongside the Editorial Director.

What You’ll Do

 

Design

● Design and layout all emails (daily, launch, triggered, etc).

● Design digital materials including social media assets, display advertising, landing pages, and website graphics.

● Design print materials including hang tags, care labels, packaging, marketing inserts, signage, direct mail, and all other marketing collateral.

● Develop, refine, and implement the future website design direction of the brand to be forward thinking, focused on conversion, and customer centric without sacrificing brand standards or aesthetic.

● Translate website requirements into wireframes and mockups.

● Curate and select imagery for website.

● Ensure all post production work is completed for photography and videography, such as color correcting (overseeing a remote resource), cropping and editing images, etc.

● Review designs for accuracy before printing or publishing.

Art Direction

● Work collaboratively with the marketing team to develop campaign ideas and visuals.

● Collaborate with Editorial Director to execute product and lifestyle photography according to specific vision:

○ Co-create concepts of art directed shots in advance of shoots

○ Create and maintain studio photo style guides

○ Introduce new and innovate product styling, backgrounds, lighting, techniques, etc.

○ Provide oversight to studio baseline and on-model photography

○ Support location photography planning as needed

● Ensure designs implemented align with business goals and company initiatives.

● Maintain standards and help evolve brand guidelines as we continue to grow.

● Understand the Girlfriend Collective brand aesthetic to ensure all creative deliverables

tell our story and are brand appropriate.

● Stay abreast of new creative trends, insights and generate ideas on how to best

translate these for the brand.

● Take creative direction, work collaboratively and integrate feedback into your work . 

Who you are

● At least 5 years of relative experience

● Self starter with a positive attitude

● A portfolio showing refined sensibilities across multiple channels

● Detailed oriented systems thinker who pushes for new ideas to create thoughtful, progressive work to tell a story that aligns with the Girlfriend Brand

● Strong presentation skills with ability to clearly and persuasively articulate ideas

● Must have ability to organize and manage multiple priorities

● Ability to work collaboratively with the flexibility to iterative on feedback

● Strong proficiency in industry-standard software including Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign

● Understanding of Girlfriend’s brand, aesthetic, voice, and mission

 
 
 

Associate Director, Creative Strategy at Day One Agency (LA)

Day One is a creative communications agency launched in 2014 by combining the best pieces of traditional public relations, digital & social media agencies.

Day One works with the worlds leading brands to shape, share & fuel stories that stop people in their scrolls. While some of their work is always-on content as social AOR for a few major brands, by ignoring tradition, they create campaigns that impact culture as well as business results. They represent a growing client roster including American Express, Nike, Chipotle, Bacardi, Sonos, and Facebook.

Day One is in search of a new addition to their team in Los Angeles (DTLA) who can help shape stories across a variety of clients. They are a company obsessed with harnessing insights and new and varied channels to create opportunities for brands to connect with culture and make a consumer impact.

In this role, you’ll be a client lead who can put yourself in the shoes of other people—going beyond data and insights alone to make ideas human, impactful, and unexpected.

You’ll be part of a team writers, designers, strategists, and other mixed background creatives, pushing the work as they build the agency for the next ten years. The right candidate will be one who can act as a leader, a content producer and an editor. You should have a proven track record for using stories to cultivate conversation, be fluent in the digital and social story formats of today, and be curious for the ones to come tomorrow.


The Highlights

● Partner with leads across the agency to integrate storytelling into all of our initiatives

● Provide oversight on content strategy, design, creative and execution alongside

production, communications and digital strategy leads

● Understand complex business challenges and bring a positive attitude towards solving them

● Stretch our team’s and our clients’ approach to creative executions

● Bring fresh thinking and collaborative spirit to team when developing work

● Build and nurture a team of creative and strategic minds





Skills + Experience

● 6-7 years relevant experience overseeing a diverse creative team

● Ability to take consumer insights and turn into integrated strategies

● Background leading digital campaigns and executing award-winning campaigns

● Energetic and collaborative with a great work ethic

● Thrive in a diverse environment and contribute to the overall culture of Day One

● Multi-task and prioritize workload with quick turnarounds

● First hand experience taking projects from concept to design

● Excellent problem solving skills

● Ability to present concepts and to work closely with clients, applying creative solutions to strategic business problems

● Ability to iterate and evolve concepts with constructive feedback






 

Email Ben@RoyalBraun.com

 
 

Director, Creative Strategy at Day One Agency (LA)

Day One is a creative communications agency launched in 2014 by combining the best pieces of traditional public relations, digital & social media agencies.

Day One works with the worlds leading brands to shape, share & fuel stories that stop people in their scrolls. While some of their work is always-on content as social AOR for a few major brands, by ignoring tradition, they create campaigns that impact culture as well as business results. They represent a growing client roster including American Express, Nike, Chipotle, Bacardi, Sonos, and Facebook.

Day One is in search of a new addition to their team in Los Angeles (DTLA) who can help shape stories across a variety of clients. They are a company obsessed with harnessing insights and new and varied channels to create opportunities for brands to connect with culture and make a consumer impact.

In this role, you’ll be a client lead who can put yourself in the shoes of other people—going beyond data and insights alone to make ideas human, impactful, and unexpected.

You’ll be part of a team writers, designers, strategists, and other mixed background creatives, pushing the work as they build the agency for the next ten years. The right candidate will be one who can act as a leader, a content producer and an editor. You should have a proven track record for using stories to cultivate conversation, be fluent in the digital and social story formats of today, and be curious for the ones to come tomorrow.


The Highlights

● Partner with leads across the agency to integrate storytelling into all of our initiatives

● Provide oversight on content strategy, design, creative and execution alongside

production, communications and digital strategy leads

● Understand complex business challenges and bring a positive attitude towards solving them

● Stretch our team’s and our clients’ approach to creative executions

● Bring fresh thinking and collaborative spirit to team when developing work

● Build and nurture a team of creative and strategic minds





Skills + Experience

● 7-10 years relevant experience overseeing a diverse creative team

● Ability to take consumer insights and turn into integrated strategies

● Background leading digital campaigns and executing award-winning campaigns

● Energetic and collaborative with a great work ethic

● Thrive in a diverse environment and contribute to the overall culture of Day One

● Multi-task and prioritize workload with quick turnarounds

● First hand experience taking projects from concept to design

● Excellent problem solving skills

● Ability to present concepts and to work closely with clients, applying creative solutions to strategic business problems

● Ability to iterate and evolve concepts with constructive feedback






 

Email Ben@RoyalBraun.com

 
 

Graphic Designer at Zappos (LA)

Zappos is a pioneering, market-leading eCommerce company transforming their brand image by investing in a creative studio in downtown Los Angeles (at ROW).


This studio will support their world class customer experience while telling their story in a contemporary, emotion-oriented fashion.



They want a graphic designer to play a key role on this growing team to collaborate and drive visuals across channels.


  • Concept and design graphic assets across site, social media platforms, and social ad campaigns

  • Design and execute custom original illustrations that can support both flat and motion creative projects

  • Draft, design and animate (in photoshop and/or after effects) graphics for social and site assets, interactive projects and short format content

  • Create wireframes, storyboards, user flows, high-fidelity mockups, and other product deliverables to effectively communicate designs and product requirements


Required Experience:


  • Minimum 3+ years of experience in multimedia design and graphic design

  • Strong typographic background

  • Must have a high level of knowledge of Adobe Photoshop & Illustrator

  • Nice to have a high level of knowledge in  After Effects & Premiere

  • You have ability to present your designs and sell your solutions to various stakeholders

  • You are self-motivated and have a passion for creative culture both inside and outside the studio

  • Must be flexible and able to work in a fast-paced and a dynamic creative process.

 
 
 

Jr./Associate Art Director at Zappos (LA)

Zappos is a pioneering, market-leading eCommerce company transforming their brand image by investing in a creative studio in downtown Los Angeles (at The Row).

This studio will support their world class customer experience while telling their story in a contemporary, emotion-oriented fashion.


They want to hire a content-focused jr. art director who is at home on a set and has experience visually guiding customers along their digital shopping journey. This role is fast-paced, requires quick execution and high EQ creative collaboration.



  • You will translate strategic social and conceptual editorial storytelling into working creative assets.

  • You will provide on-set photo art direction.

  • You will apply current relevant trends in fashion, entertainment, digital, culture, design, and art to an overall creative strategy.

  • You will translate content strategy and conceptual editorial storytelling into brand creative that performs.  

  • You will manage multiple projects, partner relationships, and corresponding deadlines.

  • You will balance data-driven creative decisions with a style POV.

  • You will work cross-functionally with a larger business operation (and teams) always looking for efficiencies in how to produce quality imagery with all the necessary elements.

Required Experience:

  • Minimum 5 years set direction and/or design background

  • Practical background in applying graphics and photography that solves problems for clients

  • Lifestyle campaigns for national brands

  • Defining style guides that cross various channels, product categories, and seasons

  • UX a plus

 
 
 

Project Manager at Zappos (LA)


Zappos is a pioneering, market-leading eCommerce company transforming their brand image by investing in a creative studio in downtown Los Angeles (at The Row).

This studio will support their world class customer experience while telling their story in a contemporary, emotion-oriented fashion. 

First, they plan to identify highly engaged audiences across owned channels by developing interest-based content tailored to that audience. Then they’ll establish a visually consistent, top-of-mind presence that triggers surprise and delight.


They want to hire a Project Manager to play a key role on this growing team to drive creative and production across channels.


In this new, highly creative and production oriented department this role resembles a managing editor at a publisher. 

 

  •  You will work with outside content creators (writers/photographers/influencers) to ensure work is delivered on time and on brief. 

  • You will work with eCom site merchants, you’ll work with stylists, you’ll work with creative artists, you’ll work with social media editors. You will be the bridge for everyone to stay on brief and on time.

  • You will manage timelines and deliverables on projects involving external creative talent.

  • You will meet with various departments within this large brand organization and vet creative needs based on dates, deliverables and budgets.

  • You will collaborate with all stakeholders to develop marketing briefs and manage all communication around needs of brief and deliverables to hit goals / timelines.

  • You will build and manage creative production calendars across customer verticals (for instance, “kids”). 

  • You will be a key leader and touchpoint to figure out how and when assets are shared, circulated and acted upon. 

  • You will be traffic leader for creative shoot assets for output on site, social, etc.

  • You will, in the future, help build a team of jr. project managers. You will then manage that team.

  • You will provide project status reports based on frequent interactions with design and content teams and internal/external stakeholders.

  • You will report out to internal and external teams on project status and action items.

 

Requirements

  • 3 yrs. admin experience (preferred)

  • Minimum 3 yrs. marketing experience (preferred)

  • Minimum 3-6 yrs. project and/or account management experience required