Senior Designer at HexClad Cookware (LA)
HexClad is one of the fastest-growing premium cookware brands in the world — known for its patented hybrid technology, bold design language, and a product-forward brand aesthetic that bridges performance, culture, and modern cooking. The company’s creative culture moves quickly: small in-house teams, a high degree of autonomy, and a shared drive to make premium design scalable across every channel — from Amazon and Costco to global DTC markets.
We’re looking for a Senior Designer who can live in two worlds at once:
The design systems that power a fast-moving DTC business, and
The big campaign and partnership moments that define the brand’s creative identity.
You’ll partner closely with Design Director and Creative Director to elevate HexClad’s visual storytelling — from Black Friday campaigns and product launches to co-branded capsules like HexClad × Brie Larson’s Party People Cookbook or F1-style partnerships.
This is a role for an expert generalist: someone fluent in both craft and systems, equally comfortable building a scalable toolkit as designing a hero moment.
What You’ll Do
Design Systems & Execution
Build, evolve, and maintain brand and campaign design systems that can flex across DTC, Amazon, and international markets.
Translate high-level creative direction into toolkits, templates, and guidelines for offshore design pods to execute at scale.
Create consistency across channels while tailoring visuals for surface-specific performance (e.g. paid ads, Amazon storefronts, email, print).
Campaign & Brand Moments
Concept and design for major brand tentpoles (BFCM, Mother’s Day, End-of-Summer) and partnership activations (talent collabs, cookbook launches, F1 tie-ins).
Develop co-branded capsule systems — combining HexClad’s dark, premium aesthetic with partner style guides and campaign identities.
Support directors in defining new visual directions for the brand as it expands globally.
Cross-functional Collaboration
Partner with marketing, ecomm, and international teams to ensure creative aligns with performance goals and brand strategy.
Collaborate daily with director on brand-level work and manage offshore designers through clear systems, specs, and toolkits.
Present creative ideas with clarity — able to articulate design logic to both creative and non-creative stakeholders.
Autonomy & Problem Solving
Operate independently on assigned projects; know when to push, when to ask, and when to take ownership.
Balance creative ambition with the realities of high-volume ecomm production — finding elegance and order in fast-moving, iterative work.
What We’re Looking For
5–8 years of experience in brand, in-house, or studio settings (DTC or consumer product background ideal).
A systems thinker with a proven ability to build scalable design frameworks that extend across multiple channels.
A portfolio that shows dark, premium, product-forward storytelling — clean, elevated, sophisticated; less “poppy/bright beauty,” more engineered design and material focus.
Fluent across formats and surfaces — print, OOH, digital, paid, motion, and on-site design.
Understands the balance of brand and performance — how to optimize creative without losing brand integrity.
Communicates clearly and collaborates naturally — comfortable interfacing with stakeholders and guiding offshore contributors.
Self-directed and proactive; thrives in environments with autonomy and speed rather than rigid process.
The Creative Culture
HexClad’s in-house team runs lean, fast, and collaboratively:
Small HQ crew (Design Director + Sr. Designer) supported by offshore pods in retention, paid, and UX.
High autonomy — ideas move quickly, approvals are light, and impact is visible.
Low bureaucracy, high trust — ideal for designers leaving rigid orgs who want to actually make work happen.
In-person collaboration is key — four days a week in our Arts District HQ (28,000 sq. ft., shared building with Spotify).
You’ll work side-by-side with directors, helping define what HexClad looks and feels like as it evolves from premium cookware brand to global lifestyle brand.
Creative Benefits
This role is a bridge between execution and leadership — the next step before an ACD title. You’ll:
Shape a global brand aesthetic that’s being actively defined.
Design for every surface — from billboards to Amazon tiles.
See your work live at scale (and fast).
Be part of a small team with a large creative footprint.
What We Offer
Compensation | Exact compensation may vary based on skills, experience, and location.
Bonus | Annual bonus potential
Health | 100% of the employee premium covered on select choice plans, and offers dental+vision
401k | up to a 4% match of salary on 401k contributions
Unlimited Time Off | An unlimited approach to support your time away from work
Cookware | Be part of the revolution with employee perks