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I was recently connected to a C-suite strategist and what stood out on her resume was a small section tucked at the bottom that gave her resume some character. It read:

Ask me about the time I…

• Went on a Carnival Cruise to identify habits of die-hard cruisers

• Shadowed flight attendants for a week to uncover points of friction within Delta’s digital employee tools

• Did man-on-the-street interviews to see how people really feel about LinkedIn

With just a few bullet points, she turned a list of jobs into a story and signaled curiosity, taste, and creativity.