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In a recent search, I’ve been speaking with creative execs from entertainment studios and networks. These companies have built culture-defining brands, but they’ve also built their own language.

Inside big orgs, especially at Nike in my experience, people learn to speak in shorthand: matrixes, dotted lines, pods, often without saying what they actually did.  In the open market, that can fall flat. It can read as corpy culty, vague, even rigid.

If you’re coming out of a large org, get specific. What team or structure did you step into? What changes did you drive or experience? How did the business move as a result?