How much of this advice to a 22-year-old entry-level candidate is applicable to executives?
Nobody dislikes a builder, but in the world of creative and our shifting media space, position yourself as a co-architect and planning partner, not just the general contractor.
If you're searching/interviewing, you are better off taking a position of authority in preliminary conversations about money.
Try to determine what motivates you be it money, title, culture, company values, work/life, management, equity, growth opportunity, etc.
Here is the best, and most comprehensive breakdown I've seen and should help you (as it helped me) navigate the value of equity in compensation.
There are multiple components to your compensation.
In today's market it appears to me that it's GREAT culture, GREAT comp and GREAT work. Pick two and hope the third is GOOD not GREAT.