POPSUGAR Studios, Head of Talent
POPSUGAR Studios is the #1 producer of original online video lifestyle content, with over 390 million monthly views of its original series. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions.
PopSugar Studios is looking for an experienced Head of Talent with impeccable taste to curate and cast on-camera talent for Branded and Editorial projects. The right candidate will be cool, savvy, and resourceful but above all have a killer instinct for finding relevant people and stories that the Popsugar audience will identify with.
A feel for the Popsugar brand, and a passion for trends and topics that matter to the Popsugar audience across pop culture, food, fashion, beauty, fitness and issues of interest to young women across politics and current events.
Well-read and in tune with current culture/trends that are big with millennial women – is constantly finding interesting stories and people through online/print/TV/podcasts/events
Understands the differences between casting and booking and can seamlessly switch between the two based on the type of project: casting influencer talent for paid appearances and tapping into studio PR reps to book talent with something to promote.
Solid relationships with managers representing up and coming influencers through to “A” level celebrities.
Thinks beyond commonly suggested talent. Can develop compelling influencers from all platforms and from all walks of life.
Can think about what types of projects/formats are good for each type of talent; be able to identify talents’ strengths and analyze their socials.
High degree of drive, energy, accountability and initiative.
Cast and book talent for all Popsugar programming, including online, subscription, television and film.
Identify and foster relationships with potential talent for projects in development across all platforms
Find talent with specific expertise (News/Journalism, Fashion, Food, Beauty Fitness, DIY, Parenting, Comedy, etc) for Popsugar programming opportunities
Continuously deliver taste-making talent for branded and sponsored content.
Network and grow our relationships with social influencers in Snapchat, Facebook, Instagram, Blogs, YouTube, Vine, Pinterest, Twitter, etc.
Find up-and-coming and influential thought-leaders ahead of the competition
Oversee relationships with outside casting agencies
8-10 years of talent experience that has lead to mastery in the qualities and responsibilities listed above
Expertise in casting and negotiating for influencer talent in client sponsored videos and television
Possesses relationships that straddle both managers/agents on the casting side and studio reps on the booking side.
Must be a connected, curious, research savvy, finger-on-the-pulse, digital purveyor of cool.
Experience handling talent communication and outreach.
Motivated self-starter who possesses strong negotiation skills.
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 100 million, generating 3.1 billion monthly content views. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 390 million monthly views of its original series.
POPSUGAR Inc. has offices in San Francisco, New York, Los Angeles, Chicago, and London and operates internationally in Australia, France, the Middle East, and the UK. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
Whoever you are, You are POPSUGAR.