Social Strategy Lead at Zappos (LA)

 

Zappos

This pioneering, market-leading eCommerce company wants to transform their brand image by investing in a creative studio in DTLA.  


This studio will support their world class customer experience while telling Zappos story in a contemporary, emotion-oriented fashion. Talking social.


First, they plan to identify highly engaged audiences across Zappos-owned channels by developing interest-based content tailored to that audience. Then they’ll establish a visually consistent, top-of-mind presence that triggers surprise and delight.


They want a Social Strategy Lead to help drive the programing across their social channels.


This role is fast-paced, requires quick execution and excellent creative leadership.


Their values: create WOW experiences through service; embrace and drive change; create fun and weirdness; be adventurous, creative and open-minded; pursue growth and learning; build open and honest relationships; build positive relationships; do more with less; be passionate, determined and humble.



 

You


Your core focus will be to build out social storytelling across channels that support broad creative campaigns, marketing initiatives and social specific channel strategy.


You’ll plan creative strategy and execution for all owned channels, including posting, managing calendar and social sharing plans with partners / biz dev team.


You’ll gather and prioritize social media requests from internal teams to build creative and marketing briefs.


Every week you’ll provide visual trend analysis and reporting, which will inform social calendar as well as provide the creative studio team with a content roadmap.

You’ll build weekly trend stories tied to temporal or historical fashion moments.

You will execute (with a coordinator) and manage weekly cross channel ad delivery, working closely with paid social team to ensure learnings are shared across teams.

You will create, iterate and implement cohesive style guide, voice, tone and campaign objectives across organic and paid social channels.


You will research and monitor competitive social media landscape, bringing innovative ideas and mindset to the team.  


You have a proven track record mentoring and motivating teammates, communicating effectively and directly, and meeting tight deadlines across multiple priority projects.


You have a minimum of six years social media experience. Time spent in fashion, editorial, market editor won’t hurt.


And you can dig their values.







 

 

Email Ben@royalbraun.com or please complete below.