Zappos is a pioneering, market-leading eCommerce company transforming their brand image by investing in a creative studio in DTLA (at the Row).
This studio will support their world-class customer experience while telling their brand story in a contemporary, emotion-oriented way.
Talking social, first, they plan to identify highly engaged audiences across channels by developing interest-based content tailored to that audience. Then they’ll establish a visually consistent, top-of-mind presence that triggers surprise and delight.
They want a Social-Media Editor to play a key role on this growing team to drive story and content across channels.
•You will collaborate on content development and posting across social platforms (leading on Twitter and Facebook).
•You will organize and manage social and creative content assets.
•You will manage social content calendars across channels.
•You will bring innovative ideas for new storytelling formats, treatments, filters, etc.
•You will help build a roster of freelance collaborators contributing content/creative assets.
•You will help design and write new creative assets and post production for all social mixed-media creative.
•You will edit channel creative and copy to hit performance targets.
•You will research audience preferences and discover current trends.
•You will suggest new ways to attract prospective customers, like promotions and contests.
•You will report on online reviews and feedback from customers and fans.
•You will help develop and execute partner social-sharing plans with partnerships, merchandising, and biz dev teams.
Must have Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
Must have strong writing chops and proven attention to brand voice
Editorial experience a plus
Min 3 years experience