Zappos faces a unique challenge of being a mass shopping destination for millions of people, but not a brand that creates inspiration and shows up in our “feeds."
To solve this challenge they envision a highly creative and strategically focused studio team based in Los Angeles that produces all visual creative across web, email, social, and brand.
To get to the above solve (in the long term), they’ve decided to start with social creative and storytelling. They are looking to hire a group to create, test, learn, develop and create again on social channels.
I’m helping them do this by starting with two hires. One being, a "creative director."
I’m helping them build this and kicking it off with two key hires. One being, a "creative director."
-are an expert in telling stories with moving and still images.
-can easily access, collaborate with and lead a crew of highly creative and specialized makers - from producers to designers to photographers to motion artists.
-live in “the channels.” You spend hours a day on Instagram among friends, brands, influencers, artists, etc.
-relish the challenge of incorporating audience data and engagement insights into storytelling and creative strategy.
-are inspired by technology and would thrive on visual content experiments utilizing new social tools, apps, widgets, gadgets, etc.
-Need to work quickly and see an idea through from conception to launch in a matter of hours not weeks.
-find it inspiring to work alongside editorial and content strategists that look at creative with a platform specific point of view.
-have created the brief before in response to a business challenge, and not just taken a brief and provided visual solutions.
-are willing to fight and pitch for an idea and/or strategy as part of a team.
-have lead the creation of imagery and campaigns for a nationally recognizable brand on social channels.
-want career stability, but are not afraid of creative volatility and movement.
-are comfortable operating within a very large company even though you’d be an outsider.
-are ok to work effectively across a horizontal team of experts with a common goal.
-have done scrappy.
-will thrive by kicking off inside a start-up studio environment but open to growing into a fully realized creative machine.