Head of Talent at POPSUGAR (NY OR LA)


POPSUGAR Inc., is a global media and technology company that reaches reaches hundreds of millions of women monthly with its trusted editorial content, and operates POPSUGAR Studios, a leading producer of original video content for all platforms, The Bakery, a full-service in-house creative agency, a fast-growing Experiential Marketing business, and a POPSUGAR-branded consumer products business in beauty, apparel and more.


POPSUGAR partners constantly with talent at all levels, ranging from globally-recognized icons to up-and-coming micro-influencers.  Our reputation for credible, positive, and inspiring content for women has earned us strong talent relationships, and we view working closely with talent as core to our growth and success. On any given day this could be serving as host or cast in an original video, being the subject in a photo shoot, participating in a POPSUGAR event, serving as a POPSUGAR ambassador, and/or working with premium brands through native content in all forms.


POPSUGAR seeks an experienced Head of Talent to lead our Talent Department, which operates out of Los Angeles and New York.



  • Manage the Talent Department staff and it’s overall operations

  • Work with senior executives across POPSUGAR business units

  • Oversee talent casting/paid booking for all video content, from shortform online to longform TV and film, across editorial, native and branded projects.

  • Oversee sourcing and casting/paid booking talent and influencers for event-based activations

  • Lead POPSUGAR’s talent strategy by identifying, structuring and negotiating partnerships with talent that advances POPSUGAR’s business and brand

  • Oversee sourcing and paid/unpaid booking experts with specific expertise (news, fashion, food, beauty, fitness/wellness, parenting, DIY, etc.) for POPSUGAR programming opportunities

  • Continually monitor the talent landscape to find and build relationships with up-and-coming talent ahead of the competition

  • Understand POPSUGAR’S brands and projects, and effectively pitch talent to participate on sustainable business terms



  • An eye for identifying, and a passion for engaging with, talent at all levels, from A-list to the newly-discovered

  • A natural leader who enjoys being part of a team, embraces POPSUGAR’s culture and has a high degree of empathy

  • A feel for the POPSUGAR brand, and a knack for sourcing talent that fits the brand

  • A feel for creative projects and the right talent for a project

  • The ability to handle a large volume of work on a timely, deadline-driven basis, through organizational, prioritization, management, and multitasking skills

  • The ability to persuasively pitch talent and talent management on POPSUGAR’s brand and opportunities

  • The ability, working with executives, to structure and close talent deals on fair but sustainable terms



  • 8-10 years of relevant talent experience

  • Strong relationships and credibility with representatives of all levels of talent, from micro-influencers to A-List celebrities, including agents, managers and PR reps

  • Expertise in casting and negotiating for talent at all levels

  • Expertise handling talent communication and outreach.

  • Based in Los Angeles or New York


Email Ben@royalbraun.com or please complete below.