Buffy's Creative Lead JD
Have you watched brands like Casper, Warby Parker and Away and thought to yourself, “I’d love to get in on the ground floor, lead creative, grow a business, and be disruptive at a cool direct to consumer brand”?
Here is the opportunity to take the lead from two top agencies, and direct at a brand with reliable backing that appreciates the value of good, taste-making creative.
Do for the comforter market what Casper did for mattresses. Buffy.co sets out to prove there is an easy way to make a big bedding decision - one that is cruelty-free and saves over a 1000 gallons of water per unit. This is not another brand going after the “sleep” market. Buffy is about comfort. Conscious comfort.
The CEO of Buffy and his family have been in the comforter business for 20+ years making luxurious products for brands ranging from Ralph Lauren to Bed, Bath & Beyond. The goal with Buffy is to attack the millennial market giving them a luxury product at an affordable price point.
Are a creative visionary who understands execution
See the creativity in growing a business
Possess an entrepreneurial mindset
Are creative and analytical
You will build a team of creatives and lead with confidence
You will develop the systems and approaches for how the brand comes to life
You will orchestrate, nurture and inspire in the creation of a vision across varied executions (digital, video, experiential, etc)
You will ensure all creative efforts accurately represent business goals and maintain brand values
You will constantly explore opportunities to enhance, improve, and expand the brand
Be a story-teller who defines how the brand comes to life
In short term, engage a team of freelancers with an eye towards building and leading a full-time creative team within first year
Work with an experienced multidisciplinary team that includes: brand development & marketing and customer experience
Develop a brand’s story with a lead in by a few of the best design and creative agencies
Collaborate directly with the founders and participate in overall brand and business development decisions
You are equally skilled at concepting as executing
You have 8+ years of graphic design and art direction experience within agencies, or a mix of agency and brand experience
You have a portfolio showcasing not only advertising, but branding, live and content solutions
Your work demonstrates the ability to ideate and execute strategies to support business initiatives with a focus on brand development and consumer engagement
You possess a successful track record of tapping into the potential of creative teams to deliver work that is provocative and disruptive
You are an effective communicator and spirited leader; you inspire others to do their best work and are able to guide and persuade
You cultivate positive morale and address issues that dampen it
Your are able to recruit uncommon talent